Dudek Design

Rose Bowl Hospitality Village

Overview: Designed complete graphics package for ESPN’s hospitality village at two major college bowl games in 2014.

Project Details: The 100th Anniversary of the Rose Bowl Game and the BCS National Championship were both held five days apart at Rose Bowl Stadium in Pasadena, CA. Graphics had to allow for a quick and easy rebrand of the entire hospitality village.

Fencing was designed so short panels could be swapped between games, and logo panels were easily changed on the marquees. Inside the VIP tents, decals were placed on table tops and bar fronts. Tent walls and backdrops were adorned with large murals showing the Tournament of Roses’ 100-year tradition.